Blog Standard

02

June

Retention isn’t so simple…

For decades, retention marketing’s been the budget stepchild to acquisition. Makes sense for a lot of reasons, mainly the...

Continue reading...
06

March

4 Components to Revitalize your Customer Experience

The Customer Experience. It’s your brand. It is in the hands of your team. And now more than ever,...

Continue reading...
25

February

“If your presence doesn’t make a difference, your absence wouldn’t either”.

A succinct comment needs no further elaboration. Just do it.  

Continue reading...
18

February

Resilience – in life…and in customer experience

A common topic kept coming up in the past week. Monica Lewinsky talked about it with NPR commentator Guy Raz...

Continue reading...
04

February

Ain’t got no culture

“Your personal core values define who you are, and a company’s core values ultimately define the company’s character and...

Continue reading...
28

January

Solve a problem

I attended a UX (User Experience) bootcamp last weekend, where I confirmed some of what I know, learned what...

Continue reading...
21

January

Ask the front line – 5 cents

A brand name company makes a significant investment of time and money in vetting and contracting a new distribution...

Continue reading...
14

January

Authenticity makes a difference

Bernie Sanders made the cover of Business Week last week, but the headline, no doubt directed at Business Week readers, said, “Bernie...

Continue reading...
31

December

Do the math

It costs 6x as much to acquire a new customer than retain an existing customer (Forbes) A 5% increase...

Continue reading...
17

December

“The Audience is Your Lifeline”

The more value gleaned from your content or your product, the more willing your customer is to pay for that...

Continue reading...